A slow site quietly taxes every ad dollar you spend. Here are the usual suspects in GoHighLevel sites — and the fixes, in order of impact.
1. Oversized images
The #1 offender. Export hero images at the display size, compress to WebP, and keep hero files under ~200KB. A 4MB PNG hero can double load time on mobile.
2. Too many custom-code embeds
Every third-party script — chat bubbles, heatmaps, extra pixels — blocks rendering. Audit and remove anything you don’t act on weekly.
3. Font overload
Two font families, three weights max. Every extra weight is another download before your text appears.
4. Video backgrounds on mobile
Gorgeous on desktop, brutal on 4G. Serve a static image on mobile breakpoints.
5. Unused sections hidden with CSS
Hiding sections with display:none doesn’t stop them loading. Delete unused sections instead of hiding them.
Quick win checklist
Compress images to WebP, cut scripts to essentials, limit fonts, static hero on mobile, delete hidden sections — then retest. Our website templates ship pre-optimized so you start fast by default.